Agriculture Biologique<\/a>, dont 99% sont des raisins de cuves (destin\u00e9s donc, \u00e0 la production de vin). Mais ce n\u2019est qu\u2019un d\u00e9but car 16% \u00e9tait \u00e9galement en conversion en 2015, ce qui implique que cette ann\u00e9e ou l\u2019ann\u00e9e prochaine, 24,7% du vignoble fran\u00e7ais sera certifi\u00e9 bio. Belle progression !<\/p>\nEt si la production augmente on imagine bien que la demande \u00e9galement\u2026<\/strong><\/p>\nEn effet, plus de 1,5 millions d\u2019hectolitres ont \u00e9t\u00e9 mis sur le march\u00e9 en 2015, dont 54% sur le march\u00e9 fran\u00e7ais. En valeur, les fran\u00e7ais ont consomm\u00e9 670 millions d\u2019euros de vins bio. 35,8% des fran\u00e7ais consomment du vin bio dont 40% r\u00e9guli\u00e8rement (au moins une fois par semaine). Ce qui n\u2019est pas \u00e9tonnant, car la France est le pays o\u00f9 le vin biologique a le taux de notori\u00e9t\u00e9 le plus \u00e9lev\u00e9 avec 74,5%. La France suit la tendance Europ\u00e9enne, o\u00f9 les femmes sont plus consommatrices de vins bio que les hommes avec 44,3% de consommatrices.<\/p>\n
<\/p>\n
Qui consomme le plus et dans quel circuit de distribution ?<\/b><\/h2>\n
![\"\"](\"http:\/\/chateausuau.com\/wp-content\/uploads\/2018\/10\/picture-300x150.jpg\")
<\/p>\n
Ce sont les jeunes qui sont les plus friands de vin bio. C\u2019est une v\u00e9ritable tendance chez les 18-24 ans qui repr\u00e9sentent 14% des consommateurs de vin biologiques (contre 8% pour les vins dits conventionnels).<\/p>\n
Le principal circuit pour l\u2019achat de vin bio est la vente directe (41% des ventes en valeur), ce qui rejoin<\/p>\n
t la tendance du march\u00e9 \u00e0 se rapprocher des circuits courts, et cette volont\u00e9 de proximit\u00e9 avec le producteur.<\/p>\n
Les restaurateurs sont \u00e9galement de plus en plus nombreux \u00e0 proposer du vin bio sur leur carte (pr\u00e8s d\u2019un sur deux en 2015 vs 2\/5 en 2011). De plus, ces m\u00eames restaurateurs proposent en moyenne 5 r\u00e9f\u00e9rences. Cela confirme bien les tendances de consommation \u00e0 la hausse !<\/p>\n
Qu\u2019est-ce qui motive nos concitoyens \u00e0 boire du bio ?<\/b><\/h2>\n
<\/p>\n
Pour la plus grande majorit\u00e9 (77%), les fran\u00e7ais consomment des vins issus de l\u2019AB pour des raisons environnementales. Et ils sont pr\u00eats \u00e0 mettre le prix pour prot\u00e9ger notre plan\u00e8te puisque 86,9% acceptent de payer plus cher leur pr\u00e9cieux nectar. En moyenne, les fran\u00e7ais d\u00e9pensent 9\u20ac pour une bouteille de bio vs 7,50\u20ac pour un vin en agriculture raisonn\u00e9e.<\/p>\n
Pour les fran\u00e7ais qui ne se sont pas d\u00e9cid\u00e9s \u00e0 sauter le pas, c\u2019est en raison pour 34% d\u2019entre eux de son prix trop \u00e9lev\u00e9. Cette perception est surtout d\u00fb au fait qu\u2019il n\u2019existe pas de vins bio \u00e0 tr\u00e8s bas prix. L\u2019exigence demand\u00e9e pour la certification, et la qualit\u00e9 engendr\u00e9e sont sources d\u2019un travail et d\u2019une main d\u2019\u0153uvre suppl\u00e9mentaire qui se r\u00e9percutent forc\u00e9ment sur les prix. Mais \u00e0 qualit\u00e9 \u00e9quivalente, il y a finalement peu de diff\u00e9rence de prix entre un vin d\u2019agriculture raisonn\u00e9e et un vin biologique.<\/p>\n
<\/p>\n
Ainsi, le curseur est sur le vert, tant au niveau de la production que de la consommation. Une nouvelle p\u00e9dagogie est \u00e0 mettre en place afin de briser notamment cette barri\u00e8re psychologique du prix et d\u00e9velopper l\u2019engouement pour les produits naturels et qualitatifs.<\/p>\n
(Sources : Etude Sudvinbio 2015 et Agence Bio 2017)<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Depuis quelques ann\u00e9es le march\u00e9 du \u00ab bio \u00bb a le vent en poupe. Que ce soit pour des raisons de sant\u00e9, \u00e9conomiques ou \u00e9cologiques. Mais qu\u2019en est-il du march\u00e9 du vin bio ? Quelques chiffres sur la production tout d\u2019abord. En 2015, en France, 8,7% du vignoble national est conduit en Agriculture Biologique, dont […]<\/p>\n","protected":false},"author":26,"featured_media":4644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mariage"],"acf":[],"yoast_head":"\n
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