{"id":2593,"date":"2016-09-07T19:33:07","date_gmt":"2016-09-07T17:33:07","guid":{"rendered":"http:\/\/chateausuau.com\/?p=2593"},"modified":"2020-01-28T11:58:04","modified_gmt":"2020-01-28T10:58:04","slug":"foires-aux-vins-2016-chateau-suau","status":"publish","type":"post","link":"https:\/\/chateausuau.com\/fr\/foires-aux-vins-2016-chateau-suau\/","title":{"rendered":"La Foire aux Vins du Ch\u00e2teau Suau 2016"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2595\" src=\"http:\/\/chateausuau.com\/wp-content\/uploads\/2016\/09\/Foires-aux-Vins.jpg\" alt=\"Foire aux vins\" width=\"847\" height=\"565\" srcset=\"https:\/\/chateausuau.com\/wp-content\/uploads\/2016\/09\/Foires-aux-Vins.jpg 847w, https:\/\/chateausuau.com\/wp-content\/uploads\/2016\/09\/Foires-aux-Vins-300x200.jpg 300w, https:\/\/chateausuau.com\/wp-content\/uploads\/2016\/09\/Foires-aux-Vins-768x512.jpg 768w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En journalisme on pourrait appeler \u00e7a un marronnier : un \u00e9v\u00e9nement qui revient chaque ann\u00e9e \u00e0 la m\u00eame p\u00e9riode. C\u2019est exactement ce que sont les <strong>Foires aux Vins<\/strong>, en France. Une p\u00e9riode tr\u00e8s attendue m\u00eame par beaucoup d\u2019amoureux de vins, en qu\u00eate de<strong> bonnes affaires<\/strong>. La dur\u00e9e des Foires aux Vins ne cesse de grandir devant l\u2019engouement des enseignes pour cette animation. Cette ann\u00e9e, elles d\u00e9marrent fin ao\u00fbt pour se terminer autour de la mi-octobre. Comment sont-elles n\u00e9es et surtout o\u00f9 peut-on trouver nos vins : nous vous r\u00e9v\u00e9lons tout \u00e7a !<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">L\u2019histoire de la Foire aux Vins<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On pourrait penser que l\u2019\u00e9v\u00e9nement annuel qui repr\u00e9sente une forte manne financi\u00e8re serait n\u00e9e sous l\u2019impulsion de vignerons heureux d\u2019\u00e9couler leur stock, mais il n\u2019en est rien. <strong>L\u2019initiative des Foires aux Vins vient de la grande distribution<\/strong>, \u00e9tonnamment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 1973, un g\u00e9rant de l\u2019enseigne<strong> E.Leclerc \u00e0 Vannes en Bretagne<\/strong> cherchait une id\u00e9e pour dynamiser son magasin au mois d\u2019octobre. La rentr\u00e9e de septembre \u00e9tait pass\u00e9e, et les f\u00eates approchaient, mais rien d\u2019exceptionnel ne s\u2019annon\u00e7ait pour le dixi\u00e8me mois de l\u2019ann\u00e9e. Un de ses amis, dans un magasin de Tours organisait bien une foire \u00e0 la choucroute qui fonctionnait bien, mais il se voyait mal faire une \u00e9v\u00e9nement similaire au <\/span><a href=\"http:\/\/chateausuau.com\/blog\/meilleurs-plats-de-france-la-culture-francaise-dans-votre-assiette\/\"><span style=\"font-weight: 400;\">pays de la galette-saucisse<\/span><\/a><span style=\"font-weight: 400;\">. Il garda le mot \u201cFoire\u201d mais eu une id\u00e9e diff\u00e9rente pour tonifier ce mois creux : <strong>pourquoi ne pas faire des promotions sur une s\u00e9lection de bouteilles de vin<\/strong> ? Voila, l\u2019id\u00e9e \u00e9tait lanc\u00e9e ! Au d\u00e9but les Foires aux Vins s&rsquo;organis\u00e8rent en ext\u00e9rieur sous un chapiteau, avec un nombre limit\u00e9 de r\u00e9f\u00e9rences, seulement 4. Le succ\u00e8s fut tout de suite au rendez-vous, d\u2019autant plus que l\u2019animation commerciale fonctionnait sur le principe des gratuit\u00e9s : 2 bouteilles offertes, pour 12 achet\u00e9s, 4 pour 24, etc. R\u00e9sultat de la premi\u00e8re \u00e9dition : 20.000 cols \u00e9coul\u00e9s !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Petit \u00e0 petit, le nombre de vignerons repr\u00e9sent\u00e9s augmenta et les <strong>Grands Crus de Bordeaux et autres vins de renomm\u00e9e firent leur apparition<\/strong>. La saga continua jusqu\u2019\u00e0 aujourd\u2019hui, o\u00f9 toutes les enseignes ont suivis, se r\u00e9servant une plage pour organiser leurs propres Foires aux Vins. De nos jours, cette animation repr\u00e9sente en France pas moins de <strong>500 millions d\u2019euros de chiffre d\u2019affaire<\/strong> ! Une sacr\u00e9e manne financi\u00e8re donc, qui a mis la puce \u00e0 l\u2019oreille aux grandes surfaces en Belgique, o\u00f9 l\u2019op\u00e9ration est aussi mise en place. Avant de conqu\u00e9rir le monde ?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Les Foires aux Vins du Ch\u00e2teau Suau<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Le Ch\u00e2teau Suau participe lui aussi \u00e0 la f\u00eate<\/strong> afin de vous proposer ses meilleurs prix, dans plusieurs enseignes savamment \u00e9tudi\u00e9es. Nous faisons bien \u00e9videmment profiter nos plus proches partenaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pourrez donc nous retrouver lors des Foires aux Vins organis\u00e9es par l\u2019enseigne<strong> Naturalia<\/strong>, ce qui apparaissait pour nous comme une \u00e9vidence. Dans ce magasin d\u00e9di\u00e9 au bio, nous ne pouvions pas ne pas trouver notre place ! Vous retrouverez le <\/span><a href=\"http:\/\/www.naturalia.fr\/bio-cadillac-chateau-maubert_8484_1165_1169.htm\"><span style=\"font-weight: 400;\">Ch\u00e2teau Maubert<\/span><\/a><span style=\"font-weight: 400;\"> en bio, bien \u00e9videmment. Chez Naturalia, les Foires aux Vins se passent du 8 au 28 septembre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notre partenaire historique, <strong>Nicolas<\/strong>, nous fait aussi le plaisir de nous accueillir pour les foires aux vins. Il faut dire que nous y sommes pr\u00e9sent \u00e0 l\u2019ann\u00e9e. Du 7 septembre au 4 octobre, vous pourrez acqu\u00e9rir notre <\/span><a href=\"http:\/\/www.nicolas.com\/fr\/Vins\/Vins-de-Bordeaux\/Chateau-Suau-2010\/p\/467914.html\"><span style=\"font-weight: 400;\">C\u00f4tes de Bordeaux en rouge<\/span><\/a><span style=\"font-weight: 400;\"> ainsi que notre <\/span><a href=\"http:\/\/www.nicolas.com\/fr\/Vins\/Vin-Blanc\/Chateau-Suau-2015\/p\/473818.html\"><span style=\"font-weight: 400;\">C\u00f4tes de Bordeaux en blanc<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un beau programme en perspective !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En journalisme on pourrait appeler \u00e7a un marronnier : un \u00e9v\u00e9nement qui revient chaque ann\u00e9e \u00e0 la m\u00eame p\u00e9riode. C\u2019est exactement ce que sont les Foires aux Vins, en France. Une p\u00e9riode tr\u00e8s attendue m\u00eame par beaucoup d\u2019amoureux de vins, en qu\u00eate de bonnes affaires. La dur\u00e9e des Foires aux Vins ne cesse de grandir [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,16],"tags":[612,609,611,610],"class_list":["post-2593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-encyclopedie-du-vin","category-nouvelles-suau","tag-foire-aux-vins","tag-foires-aux-vins","tag-grande-distribution","tag-vente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Foires aux Vins 2016 du Ch\u00e2teau Suau<\/title>\n<meta name=\"description\" content=\"Les Foires aux vins, c&#039;est une tradition qui dure et qui attire toujours autant d&#039;amoureux du vin. 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