{"id":1944,"date":"2016-05-11T02:42:26","date_gmt":"2016-05-11T02:42:26","guid":{"rendered":"http:\/\/chateausuau.com\/?p=1944"},"modified":"2019-07-08T17:59:52","modified_gmt":"2019-07-08T15:59:52","slug":"le-vin-en-wine-in-tube","status":"publish","type":"post","link":"https:\/\/chateausuau.com\/fr\/le-vin-en-wine-in-tube\/","title":{"rendered":"Le vin en Wine In Tube"},"content":{"rendered":"

\"Wine<\/p>\n

Vous avez toujours r\u00eav\u00e9 de pouvoir go\u00fbter un vin avoir de l\u2019acheter ? Aujourd’hui les Wine In Tube peuvent r\u00e9aliser ce r\u00eave. Ils sont petits, mignons et tellement pratiques<\/strong>. Le concept de Wine In Tube est est simple mais terriblement efficace : proposer des petites quantit\u00e9s de vin<\/strong> et ainsi de pouvoir tester avant de faire l\u2019acquisition de sa grande soeur de 75cl. Une id\u00e9e qui bouscule les codes classique de l\u2019\u0153nologie et \u00e7a, on aime bien !<\/span><\/p>\n

Le projet est n\u00e9 il y a quelques ann\u00e9es sur l\u2019id\u00e9e d\u2019un \u0153nologue originaire de Pessac (Gironde) et a demand\u00e9 beaucoup d\u2019investissement : 240 000 pour le d\u00e9veloppement d\u2019un proc\u00e9d\u00e9 permettant de garder le vin 3 ans sous verre, sans qu\u2019il ne s\u2019alt\u00e8re. Les tubes sont joliment pr\u00e9sent\u00e9s puisqu\u2019ils sont s\u00e9rigraphi\u00e9s \u00e0 l\u2019effigie des Ch\u00e2teaux<\/strong>, sertis par une capsule \u00e0 vis et se d\u00e9clinent en plusieurs contenances allant de 6 \u00e0 10 cl.<\/span><\/p>\n

Un proc\u00e9d\u00e9 r\u00e9volutionnaire qui bouleverse les codes du vin<\/span><\/h2>\n

Le r\u00e9elle valeur ajout\u00e9e de cette invention est clairement sa quantit\u00e9, qui permet tout de m\u00eame une bonne pr\u00e9servation du vin<\/strong>. Cela ouvre de nouvelles possibilit\u00e9s en termes de distribution de vin : un envoi d\u2019\u00e9chantillons \u00e0 faible co\u00fbts, tout comme les frais de port li\u00e9s \u00e0 l\u2019exp\u00e9dition. Il est dor\u00e9navant plus facile d\u2019exporter<\/strong> notre vin aux quatre coins du monde. En effet, la soci\u00e9t\u00e9 WIT (pour Wine In Tube) a par exemple commercialis\u00e9 nos vins sous ce format aux Philippines. Ces petites fioles \u00e0 l\u2019effigie de notre Ch\u00e2teau sont visibles dans <\/span>l\u2019\u00e9mission 7 \u00e0 8<\/span><\/a> !<\/span><\/p>\n

Si on se place de l\u2019autre c\u00f4t\u00e9, celui du consommateur, le b\u00e9n\u00e9fice est grand pour lui aussi \u00e9galement. Il lui est possible d\u2019acheter \u00e0 prix tout doux des vins des plus grands Ch\u00e2teaux<\/strong>. Cela lui permet de pouvoir se servir un verre de vin avant de passer \u00e0 l\u2019\u00e9tape suivante, celle de l\u2019achat en plus grand contenants.<\/span><\/p>\n

Aujourd\u2019hui la soci\u00e9t\u00e9 propose plusieurs centaines de vins diff\u00e9rents<\/strong>, en tube, <\/span>dont les n\u00f4tres<\/span><\/a>. Il s\u2019agit clairement d\u2019un succ\u00e8s et l\u2019entreprise ne s\u2019arr\u00eate pas l\u00e0 puisque <\/span>un site e-commerce<\/span><\/a> a \u00e9t\u00e9 lanc\u00e9 et propose toute une gamme de produits sur cette th\u00e9matique. Des coffrets d\u2019initiation \u00e0 la d\u00e9gustation sont par exemple propos\u00e9s. Le parfait cadeau pour la f\u00eate des p\u00e8res, qui est le 19 juin 2016 !<\/span><\/p>\n

De nombreuses autres soci\u00e9t\u00e9s se sont bas\u00e9s sur ce concept pour proposer les Wine In Tube. Ces sont par exemple Wine Pocket, qui chaque semaine vous sugg\u00e8re des vins diff\u00e9rents pour d\u00e9couvrir de nouvelles saveurs. Et le proc\u00e9d\u00e9 s\u2019exporte puisque des californiens ont cr\u00e9e un site \u201cWine Box\u201d et vendent eux aussi des petits \u00e9chantillons \u00e0 leurs membres.<\/span><\/p>\n

En d\u00e9finitive, Wine In Tube casse les codes de la d\u00e9gustation<\/strong> et c\u2019est tant mieux. Les consommateurs de vins sont de plus en plus \u00e0 la recherche de transparence et d\u00e9sirent tester un produit avant de l\u2019acheter. Un autre concept dont nous vous parlions il y a peu va dans ce sens : il s\u2019agit du Coravin<\/a>, outil qui permet de d\u00e9guster un verre de vin sans ouvrir la bouteille ! Encore une fois, \u00e7a peut \u00eatre une bonne id\u00e9e de cadeau !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Vous avez toujours r\u00eav\u00e9 de pouvoir go\u00fbter un vin avoir de l\u2019acheter ? Aujourd’hui les Wine In Tube peuvent r\u00e9aliser ce r\u00eave. Ils sont petits, mignons et tellement pratiques. Le concept de Wine In Tube est est simple mais terriblement efficace : proposer des petites quantit\u00e9s de vin et ainsi de pouvoir tester avant de […]<\/p>\n","protected":false},"author":15,"featured_media":1946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[333],"class_list":["post-1944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-suau","tag-degustation"],"acf":[],"yoast_head":"\nLe Wine In Tube : les petites bouteilles qui cassent les codes !<\/title>\n<meta name=\"description\" content=\"Le vin en Wine In Tube bouleverse le monde de la d\u00e9gustation ! 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