{"id":1417,"date":"2015-09-21T07:59:15","date_gmt":"2015-09-21T07:59:15","guid":{"rendered":"http:\/\/chateausuau.com\/?p=1417"},"modified":"2019-09-27T11:43:47","modified_gmt":"2019-09-27T09:43:47","slug":"magasins-nicolas-histoire-dune-success-story","status":"publish","type":"post","link":"https:\/\/chateausuau.com\/fr\/magasins-nicolas-histoire-dune-success-story\/","title":{"rendered":"Magasins Nicolas : histoire d’une success story"},"content":{"rendered":"

\"Magasins<\/a><\/p>\n

C’est l’histoire d’un mec. Un parisien qui d\u00e9cide de lancer sa propre affaire en 1822, un an apr\u00e8s le d\u00e9c\u00e8s de Napol\u00e9on. Louis Nicolas<\/a> est le premier \u00e0 proposer aux particuliers la vente du vin en bouteille et non \u00e0 la mesure. Il propose ensuite la livraison avec poussettes puis triporteurs. L’id\u00e9e plait, les publicit\u00e9s originales fonctionnent et les ouvertures se multiplient principalement autour de Paris. 78 ans plus tard, en 1900, la marque compte d\u00e9j\u00e0 40 enseignes. Et de ne pas s’arr\u00eater en si bon chemin. 38 ans plus tard, Nicolas dispose de 138 boutiques.<\/p>\n

1984 marque un tournant avec le rachat de l’entreprise par R\u00e9my Martin, l’une des plus grandes maisons de cognac qui appartient depuis 2011 au groupe de spiritueux R\u00e9my Cointreau. 4 ans plus tard, Nicolas change de main pour atterrir chez le Groupe Castel, l’un des premiers producteurs de vins fran\u00e7ais au monde.<\/p>\n

Depuis Nicolas a fait un bon bout (de bonhomme de chemin) notamment sous l’impulsion de sa nouvelle maison m\u00e8re qui ouvrira pas moins de 300 boutiques entre 1988 et 2012. Nicolas sort de l’\u00eele-de-France pour s’\u00e9tablir aux quatre coins de la France.<\/p>\n

En 2014, on recensait 488 magasins implant\u00e9s dans six pays : en France bien-s\u00fbr avec tout de m\u00eame 466 points de vente, mais \u00e9galement chez ses voisins belge et britannique, au Maroc, au Liban et m\u00eame en Russie.<\/p>\n

A l’int\u00e9rieur de ces vrais cavernes d’Ali Baba, les clients auront (l’embarra du) le choix parmi 300 r\u00e9f\u00e9rences s\u00e9lectionn\u00e9es par l’entreprise. Le responsable du magasin constituera le reste de la collection en piochant dans un catalogue de 1200 crus pr\u00e9-s\u00e9lectionn\u00e9e par la marque. Depuis 1995, la marque propose \u00e9galement une gamme de vins de pays baptis\u00e9es \u00ab\u00a0Les Petites R\u00e9coltes\u00a0\u00bb. Propos\u00e9s \u00e0 prix doux, les breuvages sont assembl\u00e9s dans les centres de vinification du groupe \u00e0 partir de diff\u00e9rentes cuv\u00e9es produites sur place.<\/p>\n

Malgr\u00e9 son succ\u00e8s, l’enseigne ne s’est jamais endormie sur ses lauriers en lan\u00e7ant r\u00e9guli\u00e8rement de nouveaux projets. En plus de sa gamme de vins mono-c\u00e9page (les Grains de c\u00e9page) et ses P\u2019tit F\u00fbt, Nicolas a ainsi cr\u00e9\u00e9 une box dont nous vous parlions dans un article d\u00e9di\u00e9 au sujet<\/a> !<\/p>\n

En 2022, Nicolas aura 200 ans. En attendant, nous lui souhaitons une longue vie et de \u00ab\u00a0Joyeux 193 ans !\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

C’est l’histoire d’un mec. Un parisien qui d\u00e9cide de lancer sa propre affaire en 1822, un an apr\u00e8s le d\u00e9c\u00e8s de Napol\u00e9on. Louis Nicolas est le premier \u00e0 proposer aux particuliers la vente du vin en bouteille et non \u00e0 la mesure. Il propose ensuite la livraison avec poussettes puis triporteurs. L’id\u00e9e plait, les publicit\u00e9s […]<\/p>\n","protected":false},"author":6,"featured_media":1424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-encyclopedie-du-vin"],"acf":[],"yoast_head":"\nMagasins Nicolas : histoire d'une success story - ChateauSuau.com<\/title>\n<meta name=\"description\" content=\"Magasins Nicolas : histoire d'une success story\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chateausuau.com\/fr\/magasins-nicolas-histoire-dune-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magasins Nicolas : histoire d'une success story - 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