{"id":1196,"date":"2015-07-17T13:29:22","date_gmt":"2015-07-17T13:29:22","guid":{"rendered":"http:\/\/chateausuau.com\/?p=1196"},"modified":"2019-09-27T11:47:45","modified_gmt":"2019-09-27T09:47:45","slug":"vins-et-recompenses-comment-ca-marche","status":"publish","type":"post","link":"https:\/\/chateausuau.com\/fr\/vins-et-recompenses-comment-ca-marche\/","title":{"rendered":"Vins et r\u00e9compenses : comment \u00e7a marche ?"},"content":{"rendered":"

\"Vins<\/a><\/p>\n

Ils ne courent pas le 100 m\u00e8tres mais peuvent parcourir des milliers de kilom\u00e8tres chaque ann\u00e9e. Tels des sportifs de haut niveau, les vins ont la possibilit\u00e9 de participer \u00e0 des concours \u00e0 travers le monde pour d\u00e9crocher des m\u00e9dailles qui tr\u00f4neront sur leurs \u00e9tiquettes. Comme des rock stars, ils attendent \u00e9galement l’article du grand magazine qui fera d’eux une vedette. Comment fonctionnent ces syst\u00e8mes de r\u00e9compenses ? Explications.<\/strong><\/p>\n

Au commencement, il a une d\u00e9cision. Celle du producteur, de la cave coop\u00e9rative ou du n\u00e9gociant d’inscrire son (ou ses) lot(s) de bouteilles \u00e0 une ou plusieurs comp\u00e9titions fran\u00e7aises ou \u00e9trang\u00e8res. En France, on compte une centaine de concours. Parmi les plus prestigieuses, citons celles de M\u00e2con, challenge de Blaye, Bordeaux, Paris, ainsi que Bruxelles, D\u00e9canter en Angleterre ou Challenge au Japon<\/strong>, sans parler des nombreux \u00ab\u00a0championnats\u00a0\u00bb chinois.<\/p>\n

Cependant, seules celles de Paris et Bordeaux viennent directement pr\u00e9lever un \u00e9chantillon chez les vignerons<\/strong>, les autres permettant aux professionnels d’envoyer eux-m\u00eame leur(s) \u00e9chantillon(s). Impossible ou presque de tricher dans ce cas… Autre obligation du concours parisien : ne pr\u00e9senter que ses deux derniers mill\u00e9simes. Si ce dernier montre un caract\u00e8re tr\u00e8s strict, ce n’est pas le cas de toutes les comp\u00e9titions, toutes disposant de leur propre r\u00e8glementation.<\/p>\n

Apr\u00e8s l’inscription, il n’y a plus qu’\u00e0 attendre que le concours se tienne et \u00e0 croiser tr\u00e8s fort les doigts ! Chaque table compos\u00e9e de professionnels du vin (producteurs, n\u00e9gociateurs, courtiers, sommeliers, d\u00e9gustateurs priv\u00e9s, etc.) devra noter une quinzaine d’\u00e9chantillons. De ce chiffre d\u00e9pendra la \u00ab\u00a0couleur\u00a0\u00bb de la m\u00e9daille : bronze, argent, or<\/strong>. Ainsi, plusieurs crus pourront pr\u00e9tendre \u00e0 l’or. Dans la mesure o\u00f9 il ne s’agit pas d’une \u00ab\u00a0science exacte\u00a0\u00bb, plus le lot obtiendra de m\u00e9dailles aux diff\u00e9rents concours, moins on pourra parler de chance ou de hasard…<\/p>\n

Les heureux vainqueurs se verront \u00ab\u00a0offrir\u00a0\u00bb la possibilit\u00e9 de faire figurer le macaron de leur victoire sur leur \u00e9tiquette<\/strong>. Mais attention au retour de la m\u00e9daille ! Cette mention est la plupart du temps payante et oblige le producteur \u00e0 verser une centaine d’euros maximum… par bouteille ! Bien que la note puisse \u00eatre sal\u00e9e, les distinctions peuvent \u00eatre un \u00e9norme coup de pouce pour la vente. Ainsi, le march\u00e9 japonais ne recherche que des m\u00e9daill\u00e9s d’or et les magasins d’\u00e9tat d’alcool canadiens exigent une note minimum pour permettre de r\u00e9pondre \u00e0 un appel d’offre.<\/p>\n

Notez que les concours ne sont pas que l’unique voie pour promouvoir son vin. Les grands m\u00e9dias ou le guide Hachette peuvent \u00e9galement \u00eatre un excellent tremplin.<\/strong> Dans le monde, ce sont les notes des grands magazines am\u00e9ricains qui font la r\u00e9putation d’un vin. D\u00e9crocher un papier positif dans le Wine Spectator<\/em> ou le Wine Enthusiast<\/em> vaudrait toutes les m\u00e9dailles d’or du monde…<\/p>\n

Et puis il y a les acheteurs qui se soucient peu des r\u00e9compenses<\/strong> dont le choix d\u00e9pendra simplement du nom d’un grand domaine, d’un cru connu ou des conseils d’un caviste<\/a> \u00e9clair\u00e9… Il faut de tout pour faire le monde du vin !<\/p>\n

Au Ch\u00e2teau Suau, nous avons eu tout de m\u00eame l’extr\u00eame fiert\u00e9 de d\u00e9crocher la m\u00e9daille d’or<\/strong> \u00e0 la S\u00e9lection Mondiale des Vins Canada en 2012 et 2013, au Challenge International du Vin Blaye en 2012 et 2013, au Concours des Vins d’Aquitaine en 2005 et 2013, ainsi que d’appara\u00eetre \u00e0 de nombreuses reprises dans le guide Hachette.<\/p>\n

Et vous, qu’est ce qui vous pousse un acheter un vin ou un autre ? Les journalistes et\/ou les m\u00e9dailles influencent-ils votre choix ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ils ne courent pas le 100 m\u00e8tres mais peuvent parcourir des milliers de kilom\u00e8tres chaque ann\u00e9e. Tels des sportifs de haut niveau, les vins ont la possibilit\u00e9 de participer \u00e0 des concours \u00e0 travers le monde pour d\u00e9crocher des m\u00e9dailles qui tr\u00f4neront sur leurs \u00e9tiquettes. Comme des rock stars, ils attendent \u00e9galement l’article du grand […]<\/p>\n","protected":false},"author":6,"featured_media":1200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-encyclopedie-du-vin"],"acf":[],"yoast_head":"\nVins et r\u00e9compenses : comment \u00e7a marche ? - ChateauSuau.com<\/title>\n<meta name=\"description\" content=\"Vins et r\u00e9compenses : comment \u00e7a marche ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chateausuau.com\/fr\/vins-et-recompenses-comment-ca-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vins et r\u00e9compenses : comment \u00e7a marche ? 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